Campaign Lessons · 2 min read
NEVER MAKE A PROMISE AND FORGET IT
Record citizen concerns, assign responsibilities and follow up. Even when you cannot solve an issue, communicate and give updates.
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Ideas for serving your community and earning lasting trust.
Campaign Lessons · 2 min read
Record citizen concerns, assign responsibilities and follow up. Even when you cannot solve an issue, communicate and give updates.
Read lesson →Campaign Lessons · 1 min read
Visibility matters, but organisation and trust matter too. Use campaign resources carefully and invest in people, fieldwork, communication and follow-up.
Read lesson →Campaign Lessons · 1 min read
Do not run your campaign from memory. Record citizen concerns, field reports and commitments, then review, follow up and make better decisions.
Read lesson →Campaign Lessons · 1 min read
A manifesto should begin with listening. Document real community concerns, look for patterns and build your priorities around evidence.
Read lesson →Campaign Lessons · 1 min read
Your campaign team becomes part of your reputation. Choose people who can perform their roles, train them, give them clear responsibilities and demand accountability.
Read lesson →Campaign Lessons · 1 min read
A serious campaign should clearly explain its value, priorities and ideas. A strong campaign is not only against somebody—it must also be for something.
Read lesson →Campaign Lessons · 1 min read
Campaigns are built between rallies through listening, organisation, communication, fieldwork and accountability. Build a campaign that can function every day.
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