Campaign Lessons · 2 min read
NEVER MAKE A PROMISE AND FORGET IT
Record citizen concerns, assign responsibilities and follow up. Even when you cannot solve an issue, communicate and give updates.
Read lesson →Learn. Serve. Lead.
Leadership Lessons
Ideas for serving your community and earning lasting trust.
Campaign Lessons · 1 min read
POSTERS ARE NOT A CAMPAIGN STRATEGY
Visibility matters, but organisation and trust matter too. Use campaign resources carefully and invest in people, fieldwork, communication and follow-up.
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NEVER RUN A CAMPAIGN BLIND
Do not run your campaign from memory. Record citizen concerns, field reports and commitments, then review, follow up and make better decisions.
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LISTEN BEFORE WRITING YOUR MANIFESTO
A manifesto should begin with listening. Document real community concerns, look for patterns and build your priorities around evidence.
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YOUR TEAM CAN WIN OR LOSE YOUR CAMPAIGN
Your campaign team becomes part of your reputation. Choose people who can perform their roles, train them, give them clear responsibilities and demand accountability.
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KNOW WHY PEOPLE SHOULD CHOOSE YOU
A serious campaign should clearly explain its value, priorities and ideas. A strong campaign is not only against somebody—it must also be for something.
Read lesson →Campaign Lessons · 1 min read
A CROWD IS NOT A CAMPAIGN
Campaigns are built between rallies through listening, organisation, communication, fieldwork and accountability. Build a campaign that can function every day.
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