YOUR TEAM CAN WIN OR LOSE YOUR CAMPAIGN

A candidate can have a strong message and still lose because of a weak team.

Your campaign team represents you everywhere you cannot personally be.

How they speak to people matters.

How they handle disagreements matters.

How they manage money matters.

How they treat volunteers matters.

How they communicate information from the ground matters.

A serious campaign needs more than friends around the candidate.

It needs clear responsibilities.

Who handles field operations?

Who handles communication?

Who manages volunteers?

Who records citizen concerns?

Who monitors campaign spending?

Who follows up on commitments?

Who reports problems before they become crises?

A campaign where everyone is doing everything usually means nobody is truly accountable.

Choose people because they can perform the role.

Not simply because they are loyal, related to you, or always around you.

Your campaign team becomes part of your reputation.

Train them.

Give them responsibilities.

Demand accountability.

And remember:

A disorganized team can damage a good candidate faster than an opponent can.

— Vota.co.ke
Learn. Serve. Lead.