NEVER MAKE A PROMISE AND FORGET IT
Record citizen concerns, assign responsibilities and follow up. Even when you cannot solve an issue, communicate and give updates.
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Campaign articles
Category: Campaign Lessons
Practical campaign operations guidance for Kenyan aspirants and teams.
POSTERS ARE NOT A CAMPAIGN STRATEGY
Visibility matters, but organisation and trust matter too. Use campaign resources carefully and invest in people, fieldwork, communication and follow-up.
Read articleNEVER RUN A CAMPAIGN BLIND
Do not run your campaign from memory. Record citizen concerns, field reports and commitments, then review, follow up and make better decisions.
Read articleLISTEN BEFORE WRITING YOUR MANIFESTO
A manifesto should begin with listening. Document real community concerns, look for patterns and build your priorities around evidence.
Read articleYOUR TEAM CAN WIN OR LOSE YOUR CAMPAIGN
Your campaign team becomes part of your reputation. Choose people who can perform their roles, train them, give them clear responsibilities and demand accountability.
Read articleKNOW WHY PEOPLE SHOULD CHOOSE YOU
A serious campaign should clearly explain its value, priorities and ideas. A strong campaign is not only against somebody—it must also be for something.
Read articleA CROWD IS NOT A CAMPAIGN
Campaigns are built between rallies through listening, organisation, communication, fieldwork and accountability. Build a campaign that can function every day.
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